Unilad
The Illegal Blood Bank
Governments all over the world were ignoring millions of litres of life saving blood due to an outdated law that bans all sexually actively gay and bi men from donating. But just because the government wouldn’t take it, didn’t mean we couldn’t. So we opened the world's first blood bank for gay and bi men where members of the community donated pints of their blood in protest.
100% of the blood we collected was safe to use. So we used it to successfully lobby the government into changing the law.
Created in collaboration with Rhys Hughes & Barret Helander
Awards
D&AD
Yellow Pencil – Campaign Branding and Identity
Graphite Pencil – Impact
Wood Pencil – Experiential Out of Home
Wood Pencil – PR Campaign
Wood Pencil – Media – Use of Events and Stunts
CLIOS
Silver – Guerilla Activation
Silver – Cause Related PR
Silver – Public Affairs PR
Bronze – Design
CREATIVE CIRCLE
Silver – Best PR-led Creative Idea
Silver – Best Charity/Public Service Integrated Campaign
Bronze – Best Creative Campaign for Positive Change
DRUM SOCIAL PURPOSE AWARDS
Grand Prix
Gold – Not for Profit Campaign of the Year
Gold – Best Integrated Campaign
Gold – Best Brand/Charity Collaboration
Gold – Best Stunt or Live Event
Shortlist – Best Representation of Diversity and Inclusion
THE CAPLES
Silver – Ambient/Guerilla/Outdoor
Silver – Integrated
Silver – Not for profit
Silver – PR
Shortlist – Radical new strategy
CRESTA
Gold – Ambient
Silver – Brand Purpose
CAMPAIGN PUBLISHING AWARDS
Editorial Campaign of the Year
PR WEEK PURPOSE AWARDS
Gold – Best Brand-led Equality & Inclusion Campaign
Gold – Best Collaboration Equality & Inclusion Campaign
Shortlist – Best Purpose Campaign
THE MARKETING SOCIETY BRAVE AWARDS
Gold – Not-For-Profit
DIGIDAY AWARDS EUROPE
Gold – Best Social Good Campaign
MEDIAWEEK AWARDS
Gold – Media Creativity
DADI AWARDS
Highly Commended – Not for Profit/Charity
MARKETING WEEK MASTERS
Shortlist – Diversity and Inclusion Champion
Shortlist – Content
M&M GLOBAL AWARDS
Gold – Best Campaign Led by a Cause